Actress & Once Upon a Farm Co-Founder Jennifer Garner Talks Expanding Food Lineup

Key points

• The company launched 'Electrolyte Blends' to address a market gap for clean, low-sugar electrolyte options for kids.
• Garner highlighted the company's commitment to accessibility, including WIC certification in 22 states.
• Garner maintains an active, hands-on role in the business, participating in retail meetings and supplier relations.

Notable quotes

We want to own the lunchbox. We want every single lunchbox to have a couple of once upon a farm products in there.

— Jennifer Garner

We are the first refrigerated organic baby food company to offer a WIC bowl... so that parents can be in a baby aisle in 22 states... and choose what do they want?

— Jennifer Garner

I grew up in rural America... I'm ignited by this feeling that what is happening in rural America, that we are not taking care of our own country.

— Jennifer Garner

Structured claims — 7

1. 1
   Once Upon a Farm is launching 'Electrolyte Blends' to expand its portfolio to older children.

   “Once Upon a Farm launching its newest refrigerated pouch called Electrolyte Blends, looking to expand its portfolio and reach more families in the grocery store.”
2. 2
   Nearly half of parents with children aged 6-12 are actively looking for electrolyte products.
3. 3
   Once Upon a Farm is the first refrigerated organic baby food company to offer WIC-certified products.

   “We are the first refrigerated organic baby food company to offer a WIC bowl, like a WIC certified food”
4. 4
   Jennifer Garner participates in retail meetings and farm visits to maintain business operations.

   “This is business as usual, which means me in the meetings, which means me going to farms and meeting our suppliers”
5. 5
   Once Upon a Farm is WIC-certified in 22 states.

   “so that parents can be in a baby aisle in 22 states where we're WIC certified”
6. 6
   The company is targeting the 'lunchbox' market to fuel children through the school day.

   “We want to own the lunchbox. We want every single lunchbox to have a couple of once upon a farm products in there”
7. 7
   Existing electrolyte products for children often contain artificial colors or high sugar content.

Source

Source

bloomberg-talks-podcast

Record title

Actress & Once Upon a Farm Co-Founder Jennifer Garner Talks Expanding Food Lineup

Author

Bloomberg

Published

Oct 26, 2026

URL

https://omny.fm/shows/bloomberg-talks/actress-once-upon-a-farm-co-founder-jennifer-garner-talks-expanding-food-lineup

Manifest ID

1793054864641309139

Source evidence

Full Signal Claims and Brief (JSON) · Markdown