Ford achieved a higher first-quarter retail market share of 11.6%, a 0.2 percentage point increase, primarily fueled by double-digit growth in high-margin large SUVs and the continued leadership of its F-Series trucks. Despite an 8.8% decline in total sales due to strategic product transitions and a difficult year-ago comparison, the company saw strong performance in commercial vehicles, off-road performance trims, and digital services like Ford Pro Intelligence and BlueCruise. Ford is focusing on high-demand segments and expects volume recovery in the latter half of the year following Novelis plant fire impacts.
Every atomic assertion extracted from the underlying record, ranked by evidence strength.
Ford's estimated retail market share lifted to 11.6% in Q1.
Combined sales of Ford Bronco, Explorer, and Expedition rose 17.9%.
Paid software subscriptions for Ford Pro Intelligence rose approximately 29% in Q1.
The 30th edition trim package in the Ford Expedition goes on sale this summer.
F-Series continued as America's No. 1 truck in Q1.
Ford's total pickup and van sales reached 257,475 vehicles.
Ford Bronco family sales were 66,218 SUVs in Q1.
Ford Bronco Sport had its best-ever first quarter sales of 35,021 SUVs.
Ford Bronco Sport sales were up 5.0% in Q1.
The entry-level Ford Bronco Sport saw a 10.3% gain in Q1.
Ford's off-road performance trims accounted for 23.5% of Ford's U.S. total mix in Q1.
Ford's off-road performance trims share of total mix was up 3.1 percentage points over Q1 last year.
Sales of Ford's off-road performance trims were up 5.0% in Q1.
Sales of Ford's off-road performance trims were 107,349 trucks and SUVs in Q1.
Ford Expedition and Explorer Tremor models had the largest percentage gains in Q1.
Combined sales of entry-level trims for Ford Maverick, Ranger, and Bronco Sport were up 8.4% in Q1.
Sales of the entry-level Ford Ranger XL were up 45.5% in Q1.
Total sales of the entry-level Ford Bronco Sport achieved a 10.3% increase in Q1.
Ford Ranger recorded a Q1 sales increase of 19.2%.
Ford Ranger sales were 17,775 pickups in Q1.
Ford Ranger Raptor sales were up 36.1% for Q1.
Ford's Class 1-7 truck and van share was up 1 percentage point year-over-year.
Ford Pro Intelligence paid software subscriptions grew by approximately 29% year-over-year in Q1.
Ford Pro Intelligence has a total of more than 865,000 active subscriptions.
BlueCruise hands-free highway driving surpassed 10.1 million cumulative hours at the end of Q1.
Lincoln Aviator sales surged 31.4% in Q1.
Lincoln Aviator sales were 6,266 vehicles in Q1.
Lincoln Navigator sales were up 6.5% in Q1.
Lincoln Navigator sales totaled 4,322 units in Q1.
Ordering for the new Ford Mustang RTR is now available.
Ordering for the high-performance Ford Mustang Dark Horse SC opens later in April.
Ordering will open for the 30th edition trim package in the Ford Expedition later this spring.
Ford Expedition three-row SUV sales were up 30.2% to 17,554 units.
Ford Explorer sales were 61,387 vehicles in Q1.
Ford Explorer sales increased by 29.7% in Q1.
Ford's off-road performance vehicle sales rose 5%.
Sales of the Ford Pro Transit Van totaled 34,248 units.
The Ford Pro Transit Van is America's best-selling van.
Ford kicked off the year as America's No. 1 commercial vehicle seller.
Ford is on track to extend its commercial van leadership to 48 consecutive years.
Ford Pro Intelligence surpassed 865,000 active subscriptions to date.
BlueCruise hands-free highway driving surpassed 10.1 million cumulative hours.
Ford's estimated retail market share increased by 0.2 percentage points in Q1.
Ford's total sales declined 8.8% in Q1.
Ford will enter the second half of the year with a more focused, high-demand product mix.
F-Series delivered 159,901 trucks in Q1.
F-Series achieved its strongest volume for Q1 in March at 62,238 trucks sold.
Ford expects the Novelis recovery plan to be uneven.
Ford expects more volume recovery in the back half of the year due to the Novelis recovery plan.
Andrew Frick stated that Ford's team worked hard to maintain retail share and navigate a changing industry in Q1.
Andrew Frick stated that underlying demand remains strong for F-Series, SUVs, and the Ford Pro business.
Ford's total sales in Q1 2026 were 457,315 vehicles.
Ford's total pickups and vans sales in Q1 2026 were 257,475.
Ford F-Series sales in Q1 2026 were 159,901.
Ford F-Series is America's best-selling truck.
Ford Bronco Sport sales in Q1 2026 were 35,021 SUVs.
Ford Explorer is America's best-selling three-row SUV.
Ford Explorer sales in Q1 2026 were 61,387 SUVs.
Ford Transit is America's best-selling van.
Ford Transit sales in Q1 2026 were 34,248 vans.