Society, Law & Government 2026-09-23 00:00 UTC edition Story 10 of 24 Gate: passed

Pirelli to Invest 1.2 Billion Dollars in Rome Georgia Factory Expansion

The tire manufacturer plans to expand its Rome facility in two phases, aiming to quintuple its regional workforce by 2033.

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Pirelli Plans $1.2 Billion Georgia Factory Expansion

Pirelli is investing $1.2 billion to expand its manufacturing facility in Rome, Georgia. The project represents a major expansion of the state's automotive supply chain, with the Georgia Department of Economic Development's Global Commerce team partnering on the deal.[1][2]

The tire maker plans to expand the factory in two distinct phases, starting with advanced robotics equipment before moving into traditional manufacturing. Pirelli currently employs 234 people in Georgia, and this expansion aims to increase that regional workforce by approximately five times.[3][4][5]

Pirelli expects to begin the bulk of its hiring in 2029, with the facility projected to reach full operations in 2033. Local and state partners coordinating the project include the Rome-Floyd Development Authority, Georgia Quick Start, and Georgia Power.[6][7][8]

Key takeaways

  • The expansion aims to increase the current workforce of 234 by approximately five times. 1 source
  • Hiring is scheduled to begin in 2029, with full operations targeted for 2033. 1 source

What’s unresolved

  • Specific number of new jobs created
  • Breakdown of state incentives provided

Citations

  1. [1] Gov. Kemp: Pirelli to Invest $1.2 Billion in Georgia Expansion Pirelli announced a $1.2 billion investment in its Rome, Georgia manufacturing facility. Manifest ID 1790098351451761449 - Georgia Governor RSS Feed - interrogate via MCP
  2. [2] Gov. Kemp: Pirelli to Invest $1.2 Billion in Georgia Expansion The Georgia Department of Economic Development's Global Commerce team partnered on the project. Manifest ID 1790098351451761449 - Georgia Governor RSS Feed - interrogate via MCP
  3. [3] Gov. Kemp: Pirelli to Invest $1.2 Billion in Georgia Expansion Pirelli plans to expand the factory in two phases: robotics equipment followed by traditional manufacturing. Manifest ID 1790098351451761449 - Georgia Governor RSS Feed - interrogate via MCP
  4. [4] Gov. Kemp: Pirelli to Invest $1.2 Billion in Georgia Expansion Pirelli currently employs 234 people in Georgia. Manifest ID 1790098351451761449 - Georgia Governor RSS Feed - interrogate via MCP
  5. [5] Gov. Kemp: Pirelli to Invest $1.2 Billion in Georgia Expansion The expansion aims to increase the regional workforce by approximately five times. Manifest ID 1790098351451761449 - Georgia Governor RSS Feed - interrogate via MCP
  6. [6] Gov. Kemp: Pirelli to Invest $1.2 Billion in Georgia Expansion Pirelli expects to begin the bulk of hiring in 2029. Manifest ID 1790098351451761449 - Georgia Governor RSS Feed - interrogate via MCP
  7. [7] Gov. Kemp: Pirelli to Invest $1.2 Billion in Georgia Expansion The facility is projected to be at full operations in 2033. Manifest ID 1790098351451761449 - Georgia Governor RSS Feed - interrogate via MCP
  8. [8] Gov. Kemp: Pirelli to Invest $1.2 Billion in Georgia Expansion The Rome-Floyd Development Authority, Georgia Quick Start, and Georgia Power are project partners. Manifest ID 1790098351451761449 - Georgia Governor RSS Feed - interrogate via MCP